The founder of tech giant OnlyFans is to launch a trading platform for celebrity NFTs.
Polygon has backed Zoop, which is hosted on its decentralised Ethereum scaling blockchain and allows users to buy, sell, collect and trade 3D digital playing cards of their favourite celebs.
Fans can acquire officially licensed cards on the platform and are also able to sell and trade them in a secondary market.
The team will be led by co-CEOs Tim Stokely, who founded OnlyFans in London five years ago, and RJ Phillips. Stokely will join in time for the launch this summer.
OnlyFans, which allows people to pay for user-generated content via subscriptions and tips, grew exponentially on the back of adult content. It generated $1.2 billion in revenue last year.
“Zoop is the trusted home for authentic celebrity card drops, enabling all fans, regardless of their technical expertise, to participate in the web3 space,” said Phillips.
“We hold users’ hands as they compete in acquiring digital collectables in the auction process, show off their holdings to friends and ‘collect-to-connect’ with their favourite celebrities of today and tomorrow.
“Zoop provides access to communities based on the cards users own, and rewards points to users for their interactions with each other and within these communities.
“It’s a win for the celebrities, creates excitement for the fans and a new way for brands to connect with their customers.”
Fans will also have the ability to compete in competitions and challenges to gain points, ‘unlocking special rewards including access to like-minded communities’.
Michael Blank, COO of Polygon Studios, added: “We’re delighted to be working with the Zoop team as they build out their platform on Polygon.
“Zoop aligns with our mission to bring Web3 technologies to a much broader demographic, and allowing fans to connect to their favourite celebrities via Polygon is another step towards this goal.”