Southampton Football Club is entering the world of digital collectable art with the launch of three non-fungible tokens.
To celebrate the launch of its ‘Bold is Brave’ 22/23 home, away and third kits, Saints and hummel will launch one NFT digital drawing per kit – becoming the first Premier League club to launch an NFT of its kit designs.
It says the new home shirt “draws inspiration from those worn by the flamboyant and free-flowing Saints side of the early 80s. Reversing the colours of the shirt first worn by trailblazers like Kevin Keegan, Alan Ball and Charlie George… the striking central red stripe and central badge mark a brave new direction for the club”.
Fans will be invited to bid for the NFTs in an auction via the OpenSea marketplace. The home kit NFT is already live, with the away and third kit launching in the coming weeks.
The recipient of each NFT will also receive the first off-the-line matching physical shirt.
“As a club, we have always looked for new and innovative ways to push the boundaries and to connect with our fans,” said Sarah Batters, director of marketing & partnerships for Southampton Football Club.
“This season is no different and our kit is all about being bold and brave. With this in mind, we wanted to create three unique NFTs that will be collectable items for our fans.”
“Whilst we appreciate that not everyone will be ready to dive into the world of NFTs, we want to be bold in giving our supporters the choice to explore this exciting and new area.
“This is a great chance to offer our fans something special, that balances the spirit of where we have come from with the determination to be bigger, bolder, and braver in everything we do next.”