London-based REALM has secured $10 million investment to accelerate its play2own sustainable metaverse platform.
The mobile-first platform will allow people to play, create and socialise while positively impacting the real world. REALM rewards its players, creators and token holders with ⅓ of its profit, and shares another ⅓ with impact projects, via partners like Eden Reforestation and Plastic Bank.
The funding comes from global investment group LDA Capital and will be utilised to accelerate the product roadmap, advance metaverse accessibility and deliver more unique experiences and games.
The goal is for REALM to expand its creator tools, make the platform hardware agnostic, increase the number of virtual experiences (realms), and position itself as a leading brand in the space.
“LDA Capital is enthusiastic about the advancements brought by REALM to the virtual worlds and games,” said Warren Baker, managing partner, LDA Capital.
“REALM will bring the blockchain to mainstream consumers and allow them to really engage and interact inside the metaverse, whether it is purchasing real estate in the form of NFTs, participating in events, or building their own microverse with simple tools.
“REALM is not only accelerating the entertainment industry, but also a new economy as a whole.”
REALM aims to be a key player in the global metaverse industry, changing the way NFTs are showcased and personalised. It says it is bringing a new way of customising and monetising the space, representing a revolution in the user experience.
“We are excited to be partnering with LDA as they really understand REALM´s vision of reducing the barriers to enter the metaverse for brands and players,” said Matthew Larby, founder & CEO at REALM.
“Our hybrid fiat & crypto metaverse unlocks the power of the blockchain, without the need for wallets, bridges or any environmental impact from ledger technologies.
“With LDA’s commitment we will be able to create an infinitely scalable metaverse that equally supports our community, brands and creators, while positively impacting the wider society.”