Retail loyalty e-wallet Swapi is introducing cryptocurrency onto its platform.
The London company has revealed a partnership with global cryptocurrency investment app Luno which aims to help consumers get started with decentralised finance.
Swapi has launched an exclusive offer in its in-app marketplace where users can redeem £20-worth of Bitcoin when they sign up to the loyalty app. The offer can be redeemed with the code LUNO, entered through the Swapi marketplace.
The companies claim to educate new investors on the potential risks and rewards in the cryptocurrency market.
“We couldn’t be more excited to be working with Luno when more and more consumers are looking at cryptocurrencies for future investment and loyalty programmes,” said founder and CEO Pete Howroyd.
Sam Kopelman, UK country manager at Luno, added: “Swapi is one of the fastest-growing loyalty e-wallet platforms and represents innovation toward accessibility in the finance sector that Luno is also championing as part of our mission to put the power of crypto in everyone’s hands.
“Swapi shares our vision in wanting to provide consumers with increased financial flexibility and know-how with regard to their options outside of traditional practices.”