Nike, the world’s most popular sports apparel firm, is also the leader in the NFT space for brands.
The $30 billion American giant has amassed $185.3 million in revenue from NFT drops, with $93m worth of primary sales and $92m in royalties.
Data from Dune Analytics and first reported by NFTGators showed Nike has inspired 67,000 transactions, with volumes in secondary markets approaching $1.3bn.
European competitor Adidas generated the fifth largest revenue from NFTs, but was way behind with $10.9m from 51,000 transactions.
The CloneX collection topped Nike’s list, generating $39.93m, followed by trainers-themed collection MNLTH, which generated $24.22m.
Nike acquired NFT startup RTFKT in December 2021 to accelerate its Web3 strategy, just weeks after the CloneX collection launched. The NFT company has produced most of its campaigns to date, including MNLTH and MNLTH2, Mint Vial and virtual Cryptokicks trainers, which launched in April.
The latter collection included 20,000 NFTs, including one design by Takashi Murakami which was purchased for $134,000.
In second spot in the Dune Analytics list was Dolce & Gabbana ($25.6m revenue from 9,000 transactions), followed by Tiffany, which recently launched its NFTiff token allowing CryptoPunk holders to mint customised pendants. Tiffany’s $12.6m came from just 74 transactions.
Gucci ($11.6m) was fourth ahead of Adidas then Budweiser, Time Magazine, Bud Light, AO and Lacoste.
Trading volume in the overall NFT market fell 40% in Q2 2022 as interest fades in the digital collectibles.