‘Media and entertainment brand’ Doodles NFT has appointed a high-profile figure as CEO and partner.
Julian Holguin, former president of Billboard, has joined the company behind a collection of 10,000 NFTs co-founded by digital artist Burnt Toast and Web3 pioneers Evan Keast and Jordan Castro.
Launched in October 2021, it counts Justin Bieber and Snoop Dog among its collectors.
Holguin’s brief is to scale growth and expansion in the mainstream consumer market across music, culture and entertainment including gaming.
He oversaw Billboard’s transformation from a B2B trade publication to a consumer-facing music brand.
“I couldn’t be more excited to join Evan, Jordan, and Scott on this journey. What they’ve been able to accomplish and the way they have innovated in such a short time is truly remarkable,” he said.
“Doodles has already shown that a blockchain-based media company can and will change how we engage with and value content fundamentally. I look forward to helping build Doodles into one of the world’s next great brands and push blockchain and NFTs into the mainstream market.”
Doodles says it is securing some of the most renowned artists in the world and expects to onboard millions of new crypto users.