Instagram has launched NFTs on its platform in 100 countries across Africa, the Asia-Pacific, the Middle East and the Americas.
The social media giant now allows users in those countries to post digital collectibles via the Ethereum, Polygon and Flow blockchains for free.
Users can integrate their crypto wallets from Coinbase, Dapper Labs, Rainbow, MetaMask or Trust.
In a blog post, Instagram highlighted how aerial and street photographer Natalie Amrossi (@misshattan) used the feature to drive awareness of her work and sales.
“NFTs have opened the doors to new opportunities for me and other artists around the world,” she said. “This new technology provides us with another outlet to make a living and to connect with our fans and collectors.
“Instagram has helped build careers for so many creatives, including myself, and now our communities can support us further by sharing our work on the platform.”
Instagram is owned by Facebook parent company Meta, which said it will help reduce the emissions impact that might be associated with the display of digital collectibles on Instagram by purchasing renewable energy.