Meghan and Harry are to launch a virtual world ‘to take their brand truly global’.
The Duke and Duchess of Sussex, who have freed themselves from royal duties, have agreed a deal with metaverse platform pax.world.
The Mirror quotes a source: “Both Meghan and Harry believe they will have an even greater ability to spread their message if they have a presence in the virtual world as well as the physical world.
“They’ve spoken to a variety of experts and the view is this is the next stage to take their brand truly global.”
It has been dubbed the ‘Meg-averse’ by the newspaper in true tabloid fashion.
pax.world’s founder Frank Fitzgerald said: “The metaverse is tailor-made for the progressive, tech-savvy, entrepreneurial audience with whom Harry and Meghan look to connect as they turn a new page, away from the Royal Family.”
He explained: “We’re offering Harry and Meghan a plot of prime pax.world land and the chance to collaborate with the world’s leading architects, build on it, and connect with new audiences.
“If they are to pursue business and entertainment deals, position themselves as thought leaders, and progress their charity work, they must partner with a platform that shares their values.
“Imagine Meghan hosting a podcast in the metaverse, or Harry hosting a conference on sustainability with world leaders without having to board a plane.”
The formal royals have signed deals worth over £100 million with streaming giants Netflix and Spotify, the latter of which makes Meghan’s podcast Archetypes.