Playboy is to enter the metaverse with a self-styled ‘MetaMansion’.
The American ‘Lifestyle brand’ founded by Hugh Hefner is famous for its bunnies – scantily-clad women dressed as rabbits – at the Playboy Mansion.
The virtual version of this mansion – being developed by The Sandbox gaming platform – will host gaming, social and programmed events, along with non-fungible token releases.
Playboy already has one NFT project, Rabbitars, 11,953 tokenised bunny avatars that sold for around $800 apiece in October 2021 and are currently worth around $200. Owners of these NFTs will be able to access exclusive experiences at the ‘MetaMansion’.
There will also be the opportunity to buy virtual land plots next to the mansion.
“Playboy is emblematic for its charm, lifestyle and entertainment content that has transcended generations and that has already stepped into Web3 with early success,” said The Sandbox COO and co-founder Sebastien Borget.